ATLANTA, Dec. 8, 2010 -- Ho Ho Ho. ‘Tis the season for giving! Coca-Cola is making it easy for people to help others have a Merry Christmas with a national online gift drive benefitting Toys for Tots. From now through December 31, Coca-Cola is spreading happiness by asking people to donate their My Coke Rewards points at www.mcr.com/holiday, to help generate gifts for underprivileged kids. The goal is to raise five million My Coke Rewards points, which would enable Toys for Tots to put thousands of gifts in the hands of children and teens. In addition, Coca-Cola is donating $120,000 to Toys for Tots which will be divided among eight cities across America.
“Coca-Cola has been an uplifting and magical part of the holiday season for decades, just like Toys For Tots,” said Stuart Kronauge, Vice President, Coca-Cola Trademark Brands, Coca-Cola North America. “With our My Coke Rewards points donation drive, we’re offering people a simple way to support Toys For Tots and celebrate the spirit of giving. Through the generosity of My Coke Rewards members, together we’ll help make the holidays special for families in need.”
Participating is easy for anyone, anywhere. Registered My Coke Rewards members can donate their points to Toys for Tots by entering codes found on 13 participating Coca-Cola products atwww.mycokerewards.com. As the donations accumulate, Toys for Tots will be able to redeem them for gifts such as toys, skateboard helmets and basketballs.
“Coca-Cola’s holiday program is an essential partner in helping us achieve our goal to help families across the country,” said Lt. General Pete Osman, President and Chief Executive Officer, Marine Toys for Tots Foundation. “By giving people a simple opportunity to donate their My Coke Rewards points, they can provide thousands of less fortunate children and teens with a chance to open some much-needed happiness this holiday season.”
Coca-Cola Spreads Holiday Cheer with Special Events in Eight Cities
In addition to the My Coke Rewards gift drive, Coca-Cola is kicking off the fourth year of its partnership with Toys For Tots with an eight-city toy drive linked to the Coca-Cola Holiday Caravan tour. The Caravan is made up of five semi-trucks brilliantly illuminated with 25,000 twinkling lights, designed to create a festive wonderland for children and adults alike. At each Caravan stop/toy drive, Coca-Cola will donate $15,000 to the local Toys For Tots organization, for a total donation of $120,000. Toy drives/Caravan stops will take place in Los Angeles, Washington, D.C., El Paso, New York City, Atlanta, San Jose, Pittsburgh and Chicago. The program highlights Coca-Cola's annual effort to spread cheer and bring families together for the holidays. To find the nearest location where the Coca-Cola Caravan will be, please visit http://holidaycaravantour.com/
My Coke Rewards is the Homepage for Holiday Cheer
People visiting mycokerewards.com will find easy holiday recipes created by celebrity chefs, e-cards to send to family and friends and great gift ideas, in addition to the Toys For Tots point donation program. Until the end of the year, My Coke Rewards members can instantly win prizes from Coca-Cola and Sony that encourage active family fun like the new PlayStation® Move motion controller. Two lucky winners per hour will win a PlayStation Move motion controller bundle and a game of their choice. In addition, two grand-prize winners each day will be awarded a PlayStation® 3 system, a PlayStation Move motion controller bundle and a game of their choice.
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